WordPress is the best choice if you want to rank a website on Google fast, it is the easiest platform among the other Content Management Systems (CMS) available in 2022. No matter what other people are talking about or using, you should understand that WordPress has a huge collection of SEO plugins to make things easier, and the best part is most of them are free.
However, in the recent updates of Google, it is cleared that the user experience (UX) matters ranking. Thus, your website has to perform well. It has to make the visitors browse it and spend more time on it, and that is what Google wants. Now the question is, how to make a site perform well after optimizing it for SEO?
Performance Optimization
If your website is unable to load in a few seconds (roughly in 5-8 seconds), no one will stick around for it, and that is the first thing you have to keep in mind on a serious note. You may hate it too when you see a website is like loading, loading and loading, don't you?
So, if someone visits your website from Google SERP (Search Engine Result Page) and he or she has to wait more than eight seconds to load, you will find it hard to rank, because that creates friction and Google don't like it when a site is loading slow. You must have to have an ideal user experience (UX).
When I develop a website for my clients I use a few tactics that help speed up the site.
First of all, I make sure the website is hosted in a fast server. I prefer a dedicated server. A server that gives complete dedicated resources in terms of network bandwidth and the power of the computing system.
Moreover, it is possible to boost loading speed up even more with WordPress plugins. Plugins can help If the site has no dedicated server too. Yes! As a lot of people use managed WordPress hosting and managed web hosting services, WordPress has designed the infrastructure to help them out with plugins that optimizes website's performance.
Here's some of the plugins you can use:
1. Cache and CDN. Cache make sure the same page isn't keep loading for known users. And CDNs (Content Delivery Network) rewrites URLs (Uniform Resource Locator), and help to improve the website performance and reliability by offloading the traffic to a CDN.
2. Lazy loading. If you have lots of images or videos on the site, this plugin will not make them load all together. When the user scrolls, the images and videos load up. You don't need to load up hundred of images when the website load until the visitors scroll and want to see them.
3. Image compression. It compresses large file size images by keeping the image quality intact so that they load quickly. A cool free plugin.
4. Sitemap. You have to make sure to crawl your full site with a sitemap plugin. Basic stuff of on-page SEO.
5. Yoast/All-In-One SEO. Make sure you are controlling the robots, whether it is redirect or excluding certain pages.
Resources:
1. SynTrio a 3-in-1 Web-App That Gets FAST Page 1 Rankings (that STICK) by Automatic Syndication to 25+ Authority Sites.
2. DFY-3 it is a Done-For-You platform for High-Quality Social Syndication.
3. Syndrank it helps generate on-demand traffic by leveraging automation, syndicates websites across 24 major social networks. This tool helps to create ranking and traffic-boosting backlinks, and send a website to the top of Google.